Sparkling with Elegance: Jennifer Lopez Shines as the Fresh Face of Intimissimi Lingerie, Channeling Sarah Jessica Parker’s Charm

Jennifer Lopez is about to shake things up as the new frontwoman for Intimissimi, bringing a fresh vibe to the well-loved brand. At 53, this superstar has just been chosen as their newest global ambassador, a recent announcement reveals. The team at Intimissimi is crossing their fingers that Jennifer’s participation will give the brand a boost in the US, as the challenges of the pandemic continue. In the past, the brand has been repped by the iconic actress Sarah Jessica Parker, known for her unforgettable role in Sex And The City.

Jennifer Lopez is set to become the new face of Intimissimi. The 53-year-old star has become the company's latest global ambassador, and Intimissimi bosses hope Jennifer can help to build the brand in the US, where its progress was slowed by the COVID-19 pandemic

At 53 years old, Jennifer Lopez is stepping into a significant role as the fresh face of Intimissimi, a move that is expected to elevate the brand’s presence in the US market. Despite challenges posed by the COVID-19 pandemic, Intimissimi is looking to bounce back with Jennifer onboard. The news of her partnership with the company was made public this Tuesday. Marcello Veronesi, the group’s general manager, is optimistic about the future, expressing confidence in their ability to resume growth in the upcoming year.

Specializing in intimate apparel like bras, briefs, lingerie, vests, and pajamas, Intimissimi sees great potential for expansion in the American market. CEO Sandro Veronesi highlighted the changing landscape in the industry, with a shift away from the dominance of Victoria’s Secret. With new brands emerging, Intimissimi aims to carve out their space in the market by offering stylish and tailored products for American consumers. While acknowledging the differences between European and American markets, Sandro is excited about the opportunities ahead for the brand.

She loves bikinis too: The siren in a swimsuit this summer by a pool

She’s also a fan of bikinis: The gorgeous lady rocking a swimsuit by the pool this summer. She also highlighted the need for the brand to better understand the preferences of American consumers. Sandro emphasized, “We have big goals for growth, and it’s vital for us to have a deeper understanding of what the American public likes. The two markets are different, as are the competitors. So, there’s a lot for us to learn and we need to focus on opening more stores, improving communication, and expanding globally.”

On another topic, Jennifer previously confessed that her upbringing in New York had a big impact on her personal style. She explained, “Growing up in the Bronx, the fashion was all about a tomboyish look with Doc Martens, baggy pants, and tank tops. There was a strong Latin influence with big hoop earrings and dramatic eyeliner. That mix of toughness and allure has stuck with me.”

She had the gig: One of their last big name reps was Sex And The City vet Sarah Jessica Parker

She attended the function: Among the distinguished guests present was Sarah Jessica Parker, famous for her iconic portrayal in the hit series Sex And The City.