Jennifer Lopez: The Dazzling New Face of Luxe Italian Lingerie Brand, Intimissimi, Embracing the Role of Sarah Jessica Parker

Jennifer Lopez is set to become the fresh new face of Intimissimi, bringing a new and exciting chapter to the popular brand. The 53-year-old superstar has been selected as their latest global ambassador, with the announcement made recently. The Intimissimi team is hopeful that Jennifer’s involvement will help expand the brand’s presence in the United States, especially during the ongoing challenges posed by the COVID-19 pandemic. Previously, the renowned actress Sarah Jessica Parker, famous for her iconic role in Sex And The City, was one of the brand’s notable representatives.

Jennifer Lopez is set to become the new face of Intimissimi. The 53-year-old star has become the company's latest global ambassador, and Intimissimi bosses hope Jennifer can help to build the brand in the US, where its progress was slowed by the COVID-19 pandemic

Jennifer Lopez, age 53, is set to take on a major role as the new face of Intimissimi. As the company’s global ambassador, her involvement is expected to significantly enhance the brand’s presence in the United States. Intimissimi has faced challenges in the US market due to the COVID-19 pandemic, but with Jennifer on board, the company aims to regain momentum swiftly. The announcement of Jennifer Lopez joining Intimissimi was made public on Tuesday. Marcello Veronesi, the group’s general manager, expressed optimism about the future, stating, “Due to the pandemic, our expansion plans took a slight downturn in the past two years, but we are now setting our sights on the coming year to resume our growth.” Intimissimi specializes in a range of intimate apparel such as bras, briefs, lingerie, vests, and pajamas, and recognizes the tremendous growth potential still existing in the American market.

The company’s CEO, Sandro Veronesi, mentioned that a new era is dawning in the market, following the dominance of Victoria’s Secret. He noted that various emerging brands are now on the scene, and the company is eager to secure a portion of this market. Intimissimi, the company’s brand, has a stylish offering tailored for the American market, although Sandro acknowledged that there are notable distinctions between the European and American markets.

She loves bikinis too: The siren in a swimsuit this summer by a pool

She also loves bikinis: The stunning woman in a swimsuit by the pool this summer. She also acknowledged that the brand must improve its understanding of American consumers. Sandro stated, “We have ambitious growth goals, and it is crucial for us to gain a better grasp of the American public’s tastes and preferences. The two markets differ, as do the competitors. Therefore, we have much to learn and need to invest in store openings, communication, and global expansion.”

On a different note, Jennifer had previously admitted that her upbringing in New York heavily influenced her personal style. She elaborated, “Growing up in the Bronx, the fashion was very much about a boyish look with Doc Martens, loose-fitting trousers, and tank tops. It had a strong Latin influence with large hoop earrings and bold eyeliner. That combination of toughness and allure has stayed with me.”

She had the gig: One of their last big name reps was Sex And The City vet Sarah Jessica Parker

She was at the event: One of the notable personalities they had was Sarah Jessica Parker, known for her role in Sex And The City.