Selena Gomez, the famous singer, has introduced her latest business venture through a sneaker campaign inspired by the 80s. Despite being involved in producing Netflix shows and releasing new music, the 27-year-old artist took time to model the Puma Cali sneaker, which she claims has helped her pursue her dreams. The new sneaker is a modern take on the brand’s first version from the 80s and has become a favourite go-to sneaker for Selena according to the Puma press release. A fusion of style and comfort, the Cali Chase is part of the brand’s shoe line and is available for $80.
Selena Gomez has partnered with a sneaker brand for their new campaign, which draws inspiration from the vibrant fashion and vibe of the 80s. The multi-talented celebrity is expanding her business ventures and demonstrating her adaptability in diverse creative fields. In the promotional material, Gomez models the stylish sneakers with her signature touch, infusing retro elements with her own unique energy.
The 27-year-old artist teams up with Puma often to release special collections. The new Puma Cali Chase kicks feature a strikingly tall sole and bright hues that exude both vitality and fashion-forwardness, taking your ambitions up a notch. This information was disclosed in a press statement.
While relaxing at home, Selena sported the newly designed white sneakers with a pop of pink neon accent on both sides and a hint of purple lining. She kept it casual in a black Puma hoodie and capri sweatpants, styled with a neat low ponytail. The revived stacked sole design has gained popularity in recent times, largely due to the growing penchant for vintage styles from the 80s and 90s. The new tennis shoe has a neon pink swoosh that runs across the sides, complemented with purple accents on the tongue and inside lining. The back of the shoe boasts a stretch of black rubber with white ‘Puma’ text. As per the press release, the updated design retains the classic white leather upper while adding a contemporary touch through the innovative rubber tooling.
Selena Gomez was captured in a laid-back setting while posing for Puma’s photoshoot, donning the brand’s athletic clothing and flaunting their newest shoes.
It appears that Selena was recently seen sporting Puma’s newest sneaker, the Cali Chase, which is priced at $80. The setting in which she was spotted seems to be quite casual, perhaps even in her own residence.
It seems like Selena Gomez has a soft spot for Puma sneakers, especially the 80s-inspired ones that have become her favorite pair. Over the years, Selena has collaborated with Puma on multiple collections of shoes and clothing. She recently launched a line of street-style pieces with neon accents and cross-body bags that were inspired by her hometown of Grand Prairie, Texas. In August, Selena also became the face of Puma’s CALI Remix shoes, which featured a mix of blush pink and cream and white colors. Puma’s latest sneaker will hit stores and online shops on October 1st.
