Jennifer Lopez is all set to shake things up as the new ambassador for Intimissimi, adding a fresh and exciting twist to the well-loved brand. The 53-year-old music and fashion icon was just revealed as the latest face of the global lingerie brand. Intimissimi is looking forward to Jennifer’s partnership to grow its presence in the United States, especially in these uncertain times of the COVID-19 pandemic. Notably, the brand has previously collaborated with the talented actress Sarah Jessica Parker, known for her iconic role in Sex And The City.
At 53 years old, Jennifer Lopez is stepping into a significant role as the fresh face of Intimissimi, poised to boost the brand’s presence in the United States. While COVID-19 presented challenges for Intimissimi in the US market, Jennifer’s involvement is anticipated to revitalize the brand quickly. The news of Jennifer Lopez teaming up with Intimissimi was shared with the public on Tuesday. Marcello Veronesi, the company’s general manager, is looking forward to the future with confidence, stating, “Despite setbacks caused by the pandemic, we are focused on regaining momentum in the upcoming year.” Intimissimi specializes in a variety of intimate apparel, including bras, panties, lingerie, camisoles, and sleepwear, and sees substantial growth opportunities in the American market.
The CEO of the company, Sandro Veronesi, pointed out that a new chapter is beginning in the industry after Victoria’s Secret’s reign. He mentioned the rise of new brands in the market and expressed the company’s eagerness to tap into this opportunity. While Intimissimi’s brand offerings are tailored for the American market, Sandro acknowledged the differences in consumer preferences between the European and American markets.
She is also a fan of bikinis: The beautiful lady looking amazing in a swimsuit by the pool this summer. She also recognized the need for the brand to enhance its understanding of American consumers. Sandro emphasized, “We have big goals for growth, and it’s essential for us to really grasp what the American public likes and wants. The two markets are different, as are the competitors. So, we have a lot to learn and are planning to invest in new store openings, communication, and expanding globally.”
Switching gears, Jennifer had previously disclosed that her upbringing in New York had a significant impact on her personal fashion sense. She explained, “Growing up in the Bronx, the fashion was all about a tomboyish style with Doc Martens, baggy pants, and tank tops. It had a strong Latin flair with big hoop earrings and bold eyeliner. That mix of toughness and allure has stuck with me through the years.”
She was in attendance at the gathering: Among the distinguished guests was Sarah Jessica Parker, famous for her iconic character in the TV series Sex And The City.
